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Cover Story
Quadigy : Empowering B2B Organizations to Transform Marketing into a Revenue Driver
The role of marketing in B2B organizations has undergone a significant transformation in recent years. Once limited to building brand awareness through tactical means, marketing has evolved into a strategic powerhouse that directly influences revenue and growth. This shift demands a profound understanding of customer needs and a relentless focus on delivering tangible value. At the forefront of this evolution is Quadigy, a B2B digital marketing firm dedicated to turning marketing efforts into profitable, customer-centric initiatives. Under the leadership of Vikas Sharan, Co-Founder & Chief Revenue Officer, Quadigy is effectively using marketing as a strategic revenue driver. Vikas's deep insights into what key decision-makers expect from marketing are not just theoretical, they're...
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