India's digital economy is expected to reach $800 billion by 2030, due to the growing internet penetration and increasing affluence. In light of this, the market size of UX design has been growing rapidly in recent years. According to a report by Grand View Research, the global user experience (UX) design market size was valued at $12.33 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 12.2% from 2021 to 2028.

This growth can be attributed to organizations across various industries placing a higher emphasis on providing positive user experiences. User experience (UX) design plays a critical role in creating digital experiences that are easy, engaging, and habit-forming. A well-designed UI/UX can reduce development and operational costs, shorten market time, and minimize training costs, ultimately helping organizations grow.

Vrunik Solutions, based in Pune, is a user experience design firm serving over 100 clients across India with unique UX designs, website design and development, and branding and design services. Rebranded from Texnovate in 2014, Vrunik has delivered over 450 high-quality UX solutions to start-ups and Fortune 500 companies across various industries such as education, healthcare, HR, banking, finance, logistics, and hospitality management.

The firm offers services in four segments: New Product Conceptualization, New Feature Development and Continuous Innovation for existing products, Product Modernization and Transformation, and Unified Design Systems. Their focus is on meeting user needs and achieving customers' business goals, as stated by Atul Patil, Founder and CEO. The company strives to create a unified experience through research, strategy formulation, design conceptualization, prototyping, visual design, and frontend integration, resulting in user-friendly and aesthetically pleasing products.

What sets Vrunik Solutions apart is their deep understanding of various industry domains, which accelerates the design process and ensures high-quality output in a shorter time. With design thinking at its core, the company selects the best methodologies and tools to reduce risk and ensure faster execution, delivering processes that best fit the business requirements.

The firm offers services in four segments: New Product Conceptualization, New Feature Development and Continuous Innovation for existing products, Product Modernization and Transformation, and Unified Design Systems

Vrunik Solutions has a 27-member team that is results- oriented and dedicated to flawless execution. The team is made up of individuals from different industry verticals and is actively involved in every project, contributing to every aspect of solution design and design nuances. The entrepreneurial and innovative mindset results in a rapid iterative environment, and Vrunik embodies exuberance.

As users and their expectations evolve faster than the speed of change, Vrunik Solutions strives to perfect a framework that enables its customers to rapidly innovate.

To enhance its services, the company aims to open new offices in various locations across India and abroad every year, starting in 2023. This expansion will provide localized management and numerous benefits to clients, including a more personalized approach and higher ROI from UX investments. The company's goal is to fulfil the needs of users while achieving the business goals of its clients.