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Time to Marry UI/UX and AI

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Anamika Sahu, Managing EditorMore personalization in the user experience usually means more relevance for users, leading to better conversion rates. But how can the designers achieve it? By incorporating AI tools with UI design process to build smarter products. However, smarter user experience cannot be achieved automatically. The product designers and AI experts need to talk the same language apart from understanding how people think and behave so as to feed the AI tools with appropriate intelligence.

This will enable AI to detect data patterns and help improve user
experience by predicting user behaviour and providing useful insights, thus allowing automating functions, enabling greater accuracy and delivering measurable benefits. Further, tools like Auto Draw (one of Google’s AI experiments), Adobe Sensei, dynamic logos with colour and format variations generated by an algorithm, and many more help designers work better, smarter and faster. This will further help create more intelligent and modular design system and even enable SMEs to get a basic design quality judgment for the first design draft.

Though in the very initial stage, the progression will take its own time to be bear fruits, the benefits can be reaped from the initial stage itself. While designers need to accept and learn the process faster without the fear of AI taking away their jobs, companies also need to accept and adapt such technologies to get better results and conversion rates. Looking at this growing trend and market need for a perfect, responsive UI and UX design, siliconindia brings to you ‘10 Most Promising UI/UX Design Service Providers – 2019’. The featured companies are some of the most exceptional service providers in their domain who have garnered years of experience in serving the clients from across the sectors. Read to know more about them.
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