Not with standing with the test of time, if companies fail to win the trust and loyalty of the customers, they disappear in the noise. Customers today seek more of personalization, with integrated services across traditional as well as mobile and social channels. On the other hand, the deepening penetration of mobile and social channels have raised customers’ expectation of being served when they want. With burning figures like by 2018, around 79 percent of total global internet use will be on mobile devices and around 43 percent of the total global workforce will be on mobile by 2022, clearly there is no space for even the small businesses to stay way from having their own mobile CRM solutions.

Now that employees work from nontraditional places like on a plane, a coffee shop, from home, while driving and more, it is time for organizations to empower them with power-packed, feature-rich mobile CRM apps to crush the competition from anywhere anytime. Especially the sales team who can efficiently use the travel time or downtime between appointments to enter data, review notes, and send a follow up. This will surely enable your organization to cut the clutter and be on the top. The recent study by Nucleus Research completely justifies this. The report states that mobile access to a CRM increases team productivity by an average of 14.6 percent with a further three in 10 mobile CRM users reporting productivity improvement by more than 20 percent.

With many such additional benefits, Mobile CRM is surely going to be the umbilical cord that will keep the customers and companies connected with positive notes. But all you need is a CRM app that is designed in such a way that makes you feel as if it is exclusively crafted for your needs. Hence a partner who can understand your business and requirements and create the app that helps you not just connect with customers, but help them serve at their wish, their time and their place, and even help you increase your sales and ultimately the revenue. In this issue of siliconindia, we bring to you '20 Most Promising Mobile CRM Apps', that will help you find your perfect partner to enable you to keep your business running smoothly.