Let's Take a Moment to Appreciate the Clean Label Brands

Growing awareness amongst people regarding various benefits of organic products as compared to their synthetic counterparts has given way to an upsurge in their demand over the last few years. We know that, organic products are derived from natural resources and are free from harmful chemicals. This has obviously prompted manufacturers to introduce new products and to focus on research and development. As a result, the organic and natural personal care market has become a major part of cosmetics and wellness sector over the past few years.

At the same time, growing demand has resulted in an increase in the availability of these products across various distribution channels such as supermarkets, malls, and drugstores. In addition, a rise of online market where consumers can access a wide range of products from any part of the world has been a primary reason for increase in the level of accessibility and is expected to remain a key contributing factor for growth0. E-commerce channels give consumers the opportunity to gain access to products that would otherwise not be available in their local stores and malls, which has made them especially popular in emerging markets.

The clean-label revolution has catapulted the rise of clean beauty brands that are focused on delivering exactly what they promise on the product label. Free from a plethora of dangerous chemicals and additives that harm the skin, these new-age clean-beauty products have clearly taken the personal care industry by storm on account of their superior ingredients and absence of harmful toxins. The newly-arising faction of enlightened and eco-conscious users across India and the world solemnly swear by the benefits that are offered by this groundbreaking new wave of clean-beauty brands. No wonder, the commercial and conventional brands have no option but to make a similar transition or face extinction. As organisations in the country strive to offer only the best products that are certified clean, we here at siliconindia have brought together an assortment of the emerging clean label brands that offer only what is best for your health & skin.
Do let us know what you think.