As we all know, India is the world's second-largest country in the world in terms of population. With such a massive crowd, the tradition of advertising is going on for ages now and with so many people and businesses working within this country, it is an intriguing way to reach millions. Nearly eight decades earlier, the English used to import the things they needed but later they started manufacturing them within the country and that is when the advertising began for the manufactured products by the Britisher to make people know about them. These advertisements were initially the copy of advertisements they showed in their country but later advertising agencies were opened in India.

People would make public announcements on the streets about their products and offers and some people had signboards outside their shops telling about the product that they are selling in a way that even an illiterate could understand.

In India, with the introduction of advertising in the 20thcentury, work opportunities in the field increased and growth happened by the launch of newspapers, radio, television, mail, magazines, and now the internet. With years long gone, wre have come to realize that advertising is a matter of creativity. Advertising without creativity is like a key without a lock. Go figure.

Creativity can be defined as `the use of imagination or original ideas to create something'. In advertising, it is what brings meaning to brand messaging. People often think technology itself is the most important part in the tech world, but without creative there is no way to create meaningful connections with your customers. It has been said that the best way to be noticed in the midst of advertising "noise" is to be compelling. And the most compelling ads are the ones that grab and maintain your audience's attention. The rest just get lost in the eternal abyss ­ the internet!

Do let us know what you think.