Ideally, the intake of nutrients through food should be sufficient to prevent curative measures such as pharmaceuticals and traditional medicines being used in large quantities. However, in the absence of requisite nutrition through food, external intervention in the form of health supplements and nutraceuticals has become imperative in India.

Lack of proper food standardization has been a significant challenge in the high-tech & busy lifestyle these days, and has resulted in the growth of countless lifestyle diseases and deficiencies in our body such as diabetes, blood pressure, obesity, cardiovascular problems, and others. Albeit the growing awareness about health issues, consumers have also become aware of the nutritional requirements. But not being able to suffice their nutritional requirements through their regular diets, they are now recognizing the importance of food & dietary supplements to fulfill their nutritional gap.

Growing awareness about health and fitness was already paving the way for a thriving competitive landscape for nutraceuticals in India. However, with `immunity' becoming the new buzzword as the world battles the COVID-19 pandemic, the demand for nutraceuticals across the globe has increased manifold. A report from Technavio forecasts that the global nutraceuticals market is poised to grow by $180.38 billion during 2020-2024, progressing at a CAGR of almost nine per cent during the forecast period.

There cannot be a more appropriate time than this to introduce some of the most peculiar and passionate food supplement manufacturers that have landed the market with adequately researched and proven products to make India healthier.

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