Content, a Key Driver
Every company, irrespective of the size, relies upon its reputation for success. Public relations is a key management tool for businesses to help achieve its goals and improve its image. Although publicity has the power to reach a large audience, unfortunately it’s often overlooked. Public relations is a quint essential component for building a credible brand that can be trusted by consumers for a very plain reason; it is driven by real opinions and reviews from the outside world. Since these messages do not come directly from your company, the stories that appear in the media and online are typically unbiased, well, for the better part of it.
Content will never go out of fashion and still drives PR to a large extent. With the increase in consumption of content, need for generating fresh and interesting content will be a challenge to connect and engage with your varied audience. So, to stand out of the clutter PR agencies will need to have a strong and creatively focused content team, who will be able to deliver and narrate better stories through superior content by customizing and delivering to the niche media both online and offline.
Today, with the accelerated use of social media, both brands and agencies need to collaborate very closely on content and share interesting content to engage their audience as the dynamics of media have restricted and brought in a significant change in the consumption pattern as the time span available for today’s audience to browse the content is very less.
The Indian PR industry has been moving at a steady pace in the last few years, especially after some of the major global PR companies have set up their consultancies in India. While there are several estimates that are floating around about the size of the Indian PR industry, according to a reliable report, it is pegged at over Rs 2,000 crore and growing at about 12%. From legacy organizations to the newest startups, PR has become a trusted business partner to steer the company ahead. Let us look at what are some of the challenges that the PR industry will have to grapple with as we move into 2022.
Content will never go out of fashion and still drives PR to a large extent. With the increase in consumption of content, need for generating fresh and interesting content will be a challenge to connect and engage with your varied audience. So, to stand out of the clutter PR agencies will need to have a strong and creatively focused content team, who will be able to deliver and narrate better stories through superior content by customizing and delivering to the niche media both online and offline.
Today, with the accelerated use of social media, both brands and agencies need to collaborate very closely on content and share interesting content to engage their audience as the dynamics of media have restricted and brought in a significant change in the consumption pattern as the time span available for today’s audience to browse the content is very less.
The Indian PR industry has been moving at a steady pace in the last few years, especially after some of the major global PR companies have set up their consultancies in India. While there are several estimates that are floating around about the size of the Indian PR industry, according to a reliable report, it is pegged at over Rs 2,000 crore and growing at about 12%. From legacy organizations to the newest startups, PR has become a trusted business partner to steer the company ahead. Let us look at what are some of the challenges that the PR industry will have to grapple with as we move into 2022.
