Building Relationships with Corporate Gifting
Brand building puzzle has many master pieces that needs to be put in correct order to create an impression that stays forever. Out of these many pieces, corporate gifting is one that acts as a strong brand building slice. With India's corporate world ever-growing, the market size of gifting in India (corporate gifting and personal gifting) is expected to reach $159 million by 2025. However, unlike the traditional way of gifting including cash, experiential gifting is on rise.
A field study stated that experiential gifts through 2.66 times greater sales compared to cash bonuses. This could be due to the fact that millennial and Gen-Z value experiences over things and it even stands for the corporate gifting. Some of the experiential gifting ideas include outings, adventure tour, sport, food & drink, music, travel, wellness gifts, self-care gifts, personalization, and others. Such rewards help solidify relationships strong than the usual gifts including cash.
Research and Market mentioned that the socio-economic environment created by COVID-19 outbreak has accelerated growth of this segment. More in the segment of wellness gifts, self-care and personalized gifts. Other than these, online courses as a means of gifting is also gaining pace during the pandemic times when learning means sustaining the job crisis. There are dozens of them available; all you need to choose is what your employees need.
In our current edition of siliconindia Magazine, we bring to you `10 Most Promising Corporate Gifting Companies 2020'. Featuring them post detailed due diligence by our Editorial Board and our team of experts including the industry veterans, CEOs, HRs and others, we bring to you their offerings, their expertise and more. Read to know more about them.
Do let us know what you think!
A field study stated that experiential gifts through 2.66 times greater sales compared to cash bonuses. This could be due to the fact that millennial and Gen-Z value experiences over things and it even stands for the corporate gifting. Some of the experiential gifting ideas include outings, adventure tour, sport, food & drink, music, travel, wellness gifts, self-care gifts, personalization, and others. Such rewards help solidify relationships strong than the usual gifts including cash.
Research and Market mentioned that the socio-economic environment created by COVID-19 outbreak has accelerated growth of this segment. More in the segment of wellness gifts, self-care and personalized gifts. Other than these, online courses as a means of gifting is also gaining pace during the pandemic times when learning means sustaining the job crisis. There are dozens of them available; all you need to choose is what your employees need.
In our current edition of siliconindia Magazine, we bring to you `10 Most Promising Corporate Gifting Companies 2020'. Featuring them post detailed due diligence by our Editorial Board and our team of experts including the industry veterans, CEOs, HRs and others, we bring to you their offerings, their expertise and more. Read to know more about them.
Do let us know what you think!
