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A Key Industry in Building Tourism Economy

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Attending congresses, conferences, exhibitions, incentive trips, events, and corporate business trips are all considered important forms of business travel. The importance of this aspect of tourist development has been recognised by many nations, which has an impact on how it is organised, promoted, and achieved. Meetings, incentive trips, congresses, conventions, and exhibitions are all examples of business travel. Because of this, MICE is a term that is increasingly used in both domestic and foreign literature to refer to various kinds of travel. This segment of the tourism market is a crucial one for business, especially when it comes to the lengthening of the travel season, which raises the appeal of the travel destination and the positive effects on the economy that can be obtained from the growth of this segment of the tourism market.

The financial and naturally expressed number and amount of business tourism's economic effects are quantifiable. For instance, a global conference with participation from 1,000 people can bring in 1 million Euros. According to records, 35,000 people attended 500 or so national and international events in Belgrade in 2016, and the city's overall revenue was roughly 30 million euros.

The industry for conventions and exhibitions has grown significantly in Asia during the past few decades. The various meetings that are planned include board meetings, management meetings, share holder meetings, training seminars, meetings with partners, suppliers, and clients, product launches, strategic planning, and retreats. Incentive trips are typically leisure vacations intended to reward and inspire sales personnel, dealers, distributors, production workers, support staff, and occasionally customers. Conferences are another venue for conducting discussions that may be at the regional, national, or worldwide level and are of a business, educational, or political nature. Companies hold exhibitions to display and advertise their new products and information, sharing this information with interested parties like future consumers or purchasers.