While most of the branding agencies are still measuring business success with reach, impression, awareness and engagements,;Value Direct Communication is boldly tagging the so called 'key-metrics' as merely the ‘vanity metrics’ that offer no real business results. Value Direct has made believe many businesses that there’s more to Social Media, that Social Media is not limited to engagements and interactions and that Social Media will destroy all your problems pertaining to sales.

Much ahead of time, Value Direct realized the necessity of infusing ‘performance marketing’ via Social Media as a key business metric. While this raised many eye brows amongst the competitors who were till then playing safe with 'vanity metrics', it undoubtedly has huge acceptance amongst the brands who had fallen a prey to demand generators’'safe' branding model with no commitment on numbers and burning a significant chunk of money on digital marketing platforms without any tangible results. Value Direct didn’t shy away from absorbing the risks for businesses in return for ‘concrete results’. The company that’s operational since 7-years broke the stereotypes and offered a brand-new perspective to social media marketing. They made businesses believe that Social Media can indeed offer to get them NEW CUSTOMERS! With this strong belief and risk-taking attitude, Value Direct, under the guidance of Cult thought leader Haresh Ramchandani (CEO), has successfully helped more than 100 brands to acquire new customers.

In other words, "Want New Customers?" "Go to Value Direct and achieve it with supreme value for your money". Breathing quality &credibility, it is one of the first companies in India to on board performance marketing model through three major platforms – Social Media, Email & Mobile.

The Secret R&D Lab for Intelligent Campaigners
We spoke about Value Direct's propaganda on performance marketing that the company works on number commitments with all their clients and that’s what the clients love about them. How do they make this happen? Well, Value Direct is comprised of 70 people strong humble workforce that has innovation in its DNA. This young, peppy and crazy work-force puts a lot of intelligence to make any campaign work. Their Secret Laboratory, headed by Haresh, has a repository of past success stories. They churn out the best formula for their clients with a gamut of ingredients like – past observation, relevant database, content & creatives, optimization strategies, and others. Their main objective is to break the clutter and get the ads seen by the target audience. This objective is pretty much achieved with suave contents and creatives that company comes up with. Haresh emphasized on ‘attention economics’ influenced by Social scientist Herbert Simon. He quoted, “The target audience is overwhelmed by all the noise created by brands on social media platforms, hence, we diligently research on how we break through the clutter and stand-out from the crowd”.

Target Marketing: Leveraging on Home Grown Database
The company sticks to its go to motto, ‘Not Everyone is Your Customer’. To achieve the best results, you have to zero in on your target audience. And the company successfully slays this by leveraging on its exclusive database. With access to a highly sophisticated home-grown database of 52 million numbers, cutting across every industry vertical, reaching every segment, one will easily find his/her target audience in the catalog for sure. The database segments across distinctive audience such as IT Professionals, Car Owners, Pizza Eaters, Frequent Flyers, Online Gamers, Online Shoppers, CXOs, NRIs among numerous others. And the company is well aware of this treasure, adds Haresh,“Our in-house Database Management systems,carefully segregates the target audience, who have higher propensity to buy our clients'products/services. It’s not a mundane Spray & Pray technique which some agencies apply in their campaigns.

The BIG Impact-Value Direct
Value Direct has made a huge impact in its client business ranging from Insurance,

Healthcare, Banking, Financial Services, NGO, Education, et al. The company has been leading the digital change with its novel performance driven solutions, which they kind of boast themselves of to excel in it. And yes their results concur this. Haresh quotes,"Gone are the days when marketers relied on branding for boosting their revenue, the inclination now is solely on performance and that’s what we offer".

As a company, we constantly innovate for our customers, keeping ROI as top priority. Our next five year game plan involves more ambitious technological efforts for both businesses and consumers

It’s just not this, but the expertise that stems from years of research and execution it brings to the table that makes the difference. With a highly efficient team, Value Direct delivers its clients performance driven and result oriented solutions with its customer acquisition models.

Innovation – The Way to Go
Value Direct has thrived by leaps & bounds in the past couple of years in terms of business revenue and remains as the organically number #1 lead generation company in India on Google. Today, it strives hard to become a Fortune 100 empire without much delay, which can be reflected in their achievement. The company was honoured as the “Top 20 Marketing Technology Solution Providers in India” by CIO Review. Haresh adds, “As a company, we constantly innovate for our customers, keeping ROI as a top priority. We are in midst of launching some amazing solutions in next 12-24 months & we are working hard and are very excited about the future”. Abreast of this, Value Direct aims at deeper penetration (already having few international clients in its kitty) into international markets with similar solutions that the company offers in India.

Always having one foot in the accelerator through its R&D, the company is all set to launch its latest product, Value Money – an online marketplace for financial products with some of the unique features that consumers would fancy. This product will help people decode complex financial problems while providing the simplest of solutions to all issues revolving around money. Lucidly, Value Direct promises beyond digital marketing.

Culture built on Values
Value Direct is a living example of smaller work-force leaving a bigger impact. Value Direct’s burgeoning growth is the result of small teams working in close coordination to reach the end objective. Lend your ears to Anisha Mendon from Ezeego1 (one of India’s biggest online travel bazaar) who experienced increase in sales through Value Direct’s Mobile Marketing solution, “We appreciate Value Direct’s understanding of our marketing needs, their quick response and flexibility to align with our business requirements, which is perhaps the reason for our partnership”.

Talking about the work culture, they do have an open-door policy. The humble CEO sits among the young and energetic of Value Direct. Value Direct takes absolute pride in having women as its dominant workforce, who significantly contribute to its hundreds of success stories, and in pursuit of comforting them with a perfect work-life balance, the company is humbled to have some of the best women-friendly policies in place apart from all the new-norm HR policies, including a drop-to-home facility in case they stay back till 7:30 PM in the office. Lining up under the aegis of Haresh, Value Direct’s management team that comprises of tech-savvy entrepreneurs and industry experts who brings years of experience to a young company, not only cultivates a family like work culture, but works tirelessly to help the resources scale, grow, and succeed in maintaining company’s quality and commitment levels. The company even has LPK, a dedicated 'fun' committee in place, headed by Talent Director Sumita Ramchandani, which injects much-needed rejuvenation into its work force through various activities, thus ensuring employees’ physical and mental well being.

Core Team:
Haresh Ramchandani, Founder & CEO
With a mission to revolutionize the Performance Marketing, Haresh – prominent thought leader who possesses decades of experience in the industry focuses significant energy on ensuring Value Direct’s clients experience the best business results.

Sumita Ramchandani, Director
A former HR business Partner at iGate, and kind hearted, ambitious and a thoughtful Director of Value Direct, Sumita actively overlooks the performance of the company, determining goals and policies.

Khushboo Bhansali,Head – Business Development
Graduated from University of Wales, Cardiff, Khushboo has helped in developing and executing Value Direct’s long term strategic plan. Her concepts become the new capabilities, partnerships,and products that directly contribute to our disruptive technology and industry leading triple-digit growth.

Divya Gajria, Head – Digital Marketing
Divya is a Digital Marketing Specialist at Value Direct successfully planning, implementing and executing campaigns while also devising unique performance based strategies for company & clients. She one of the very few in India to pursue PhD in Social Media Marketing

Gaurav Sawant, Associate Director
Gaurav Sawant is an Associate Director at Value Direct & also the very first human-treasure that company has retained for 7 years. Gaurav has an eye for recognizing the best in people in terms of work. He’s our go-to-guy for All-Things-Tech.

Ripunjoy, Manager - Operations
Result oriented and a motivated team player, Ripun is a person who demonstrates a 'can-do' attitude,and is able to cut through and resolve problems. He has been leading the Operations team for over 5 years and responsible for All Things Delivery.