Mukul.Net.In: Introducing a Personalized Women's Fashion
Maneuvering towards an epoch of instant spray-on fabrics, women’s fashion concepts are no longer in pursuit of celebrities' looks, but foster customized garbs that ensure comfort, last long and enhance their personality. Amongst that collection, most of the people have some attires that they hold close to their mind and aspire to wear time and again in virtue of its personalized touch, which is tough to judge, sometimes hard to find, and often difficult to define. Precisely, this embraces the story of Mukul (mukul.net.in) - a destination for high-street fashionistas created by artisans who believe in the importance of quality and address the ever-evolving nature of styles. Under the aegis of Tarini Gupta (Co-Founder & Administrator) and Mukul Khandelwal (Co-Founder & CEO)- two passionate fashion experts who aspire to provide a platform for women empowerment & rural upliftment and cater international favorites to the likes, preferences and ease of the stylish Indian divas at affordable prices, Mukul has emerged as one of the trusted direct-to-consumer brand for women-apparels within months from its inception.Mukul’s success recipe is no secret, but its commitment towards customizing styles/designs to meet different tastes, sizes & fits and weather conditions, and disposition to invest whatever effort it takes. For instance, Mukul even sends the selected styles in a range of sizes for home trials before purchase, if required. Marshaled by the co-founder duo who manifest strong communication, understanding and teamwork, despite their age difference (Tarini&Mukul are 19 & 47 years old respectively), the company builds and maintains a close knit relationship with its consumers, starting from offering on call support & advice with tailors, stylists & size masters, to sending lady technicians to home, maintaining follow up for 2-3 days after the goods are received, and offering free exchange/return/refund/cancellation.
Through its practice of introducing 7-10 exclusive styles every month and displaying it on the website even before the commercial production, the company collects feedback from the customers, which in turn helps not only in imbuing that decisive personalized touch, but also in predicting the future trends and tastes. However, currently Mukul focuses on embroidery, laces and prints. “We take aesthetic classic pieces & iconic shapes, and then re-invent them by integrating current trends, which helps clothes look perfectly contemporary at the moment, but will last beyond a single season,” elucidates Tarani.
Quality Being the Mantra
Mukul's motto is always quality over quantity, which is why the company currently focuses only on Blouses, Tunics & Dresses, and Beachwear, and works exclusively with BSCI audited factories. In addition, garments are tailored out of the finest qualities of cotton, linen & viscose, using fresh and vibrant, yet elegant and
sophisticated colors, perfect for the Indian weather. It further consolidates the quality assurance through a dedicated quality control department.Through a team comprised of well-trained quality analysts, Mukul performs regular checks, starting from fabric inspection to stitching and examination on finished pieces, and thus ensures international standards.
On the flip side, the company assures secured payments through PayU money payment gateway, where the transactions are encrypted before its occurrence via 128 bit SSL encryption and two-factor authentication. “As a direct-to-consumer brand, we take responsibility for every aspect of making and selling our clothes, and also maintain a close relationship with all our factories and makers,” asserts Mukul.
Driven By a Wonderful Motto
As a young promising startup constituting a humble 17 people strong team, Mukul perceives the dire need for maintaining the quality statements and travelling ahead of time, and thus exposes its styling team to various international fairs and markets in Europe to source styles and get an update of the upcoming and latest trends in the international arena. “We also send our digital team for regular courses to update with upcoming technology/practices within India. We are also currently participating in various exhibitions across India to build personal relations with our customers and are using current marketing trends as well, such as bloggers,” adjoins Mukul.
Commenced its operations a couple of months back from Delhi, Mukul’s growth trajectories are mouthwatering. Going forward in the same track with a leg on the accelerator, the company’s growth plans that revolve around international expansion are directly proportional to women empowerment and rural upliftment initiatives. “Our mission is to deliver Fashion & Love,” asserts Tarini. In other words, abreast of setting plans to have 10,000 happy customers within a year’s time, Mukul also promises that every purchase made on mukul.net.in goes towards women empowerment and rural upliftment activities. Wonder how many companies are driven by such a wonderful motto!
Panel
Key Management:
Tarini Gupta,Co-Founder & Administrator
A passionate on-line and off-line shopaholic, enthusiastic, style fanatic with just 19 years of age, Tarini has helped create the vision and focus of the brand 'Mukul'. She aspires to promote and expand this brand to its rightful position and provide a platform for women empowerment and rural upliftment, and take the latest cutting edge design sensibility from Europe to India at affordable prices.
Mukul Khandelwal,Co-Founder & CEO
Mukul is a successful buying agent and exporter of high end, heavily embellished and hand work garments. Having tremendous international exposure in possession, his collections are highly sought after by top end Designers and Retailers of Europe. Mukul is also highly committed to the cause of women empowerment and rural upliftment.
Offerings:
Blouses Tunics & Dresses Beachwear
Office: Delhi
Mukul’s success recipe is no secret, but its commitment towards customizing styles/designs to meet different tastes, sizes & fits and weather conditions, and disposition to invest whatever effort it takes
On the flip side, the company assures secured payments through PayU money payment gateway, where the transactions are encrypted before its occurrence via 128 bit SSL encryption and two-factor authentication. “As a direct-to-consumer brand, we take responsibility for every aspect of making and selling our clothes, and also maintain a close relationship with all our factories and makers,” asserts Mukul.
Driven By a Wonderful Motto
As a young promising startup constituting a humble 17 people strong team, Mukul perceives the dire need for maintaining the quality statements and travelling ahead of time, and thus exposes its styling team to various international fairs and markets in Europe to source styles and get an update of the upcoming and latest trends in the international arena. “We also send our digital team for regular courses to update with upcoming technology/practices within India. We are also currently participating in various exhibitions across India to build personal relations with our customers and are using current marketing trends as well, such as bloggers,” adjoins Mukul.
Commenced its operations a couple of months back from Delhi, Mukul’s growth trajectories are mouthwatering. Going forward in the same track with a leg on the accelerator, the company’s growth plans that revolve around international expansion are directly proportional to women empowerment and rural upliftment initiatives. “Our mission is to deliver Fashion & Love,” asserts Tarini. In other words, abreast of setting plans to have 10,000 happy customers within a year’s time, Mukul also promises that every purchase made on mukul.net.in goes towards women empowerment and rural upliftment activities. Wonder how many companies are driven by such a wonderful motto!
Panel
Key Management:
Tarini Gupta,Co-Founder & Administrator
A passionate on-line and off-line shopaholic, enthusiastic, style fanatic with just 19 years of age, Tarini has helped create the vision and focus of the brand 'Mukul'. She aspires to promote and expand this brand to its rightful position and provide a platform for women empowerment and rural upliftment, and take the latest cutting edge design sensibility from Europe to India at affordable prices.
Mukul Khandelwal,Co-Founder & CEO
Mukul is a successful buying agent and exporter of high end, heavily embellished and hand work garments. Having tremendous international exposure in possession, his collections are highly sought after by top end Designers and Retailers of Europe. Mukul is also highly committed to the cause of women empowerment and rural upliftment.
Offerings:
Office: Delhi
