Nutoras A Celebrated Name in India's Artisanal Cheese Market
As India is currently the world's largest producer of milk, cheese has a lot of room for growth. Consumers are rapidly integrating cheeses into their regular diet, as well as imbibing more natural(as opposed to processed) and traditionally produced specialized Indian dairy for example paneer, cultured butter, cultured ghee and a variety of cheeses, hence raising demand for these dairy goods in the country.
Established in 2013, Nutoras is a well known brand of artisanal cheese and specialty dairy. Nutoras comes with the promise of being natural and healthy, having no chemical preservatives and no artificial fortifications. Moreover, Nutoras’ cheeses are artisanal, matured, highly nutritious, and as authentic as found anywhere. Nutoras' mission is to deliver healthy and nutritious food to its consumers while also ensuring manufacturing viability and well being of its producers.
Nutoras’ brand promise is ‘Sustainable Agriculture and Better Foods’ that is to make Better Foods following the rules of animal welfare, traceability, and minimal processing while using the latest available technology for production, packaging, demand forecasting and logistics.
Dhananjay Singh, Founder and Director, Nutoras says, “Nutoras was founded to drive greater protein adoption in India. Over the 6 years of its evolution, Nutoras has matured into a total natural cheese company. While there are multiple sources of protein and dairy being one of them; cheeses provide the best nutrition per gm. In the decade of 2010s, multiple factors such as rising affluence, urbanization, awareness and accessibility, has influenced acceptability and trust of promised quality standards of newer products, and is continually expanding people’s dietary choices. Nutoras has also contributed in effecting this change, by its continuous engagement with customers through both digital and physical means, customer education and product trials. At Nutoras, we believe that business can be a force for good and that living our guiding vision of providing healthy food to more people extends beyond our products. We are passionate about democratizing good and helping to promote universal wellbeing, providing sustainable livelihood to producers and sup¬porting animal welfare, and executing responsible manufacturing procedures while being active members of our communities where we live and work.”
Nutoras’ Product Portfolio
Today, Nutoras produces twenty five different types of cheeses to fulfill the needs of various consumers. Nutoras’ artisanal cheeses are aged(matured) over varying lengths of time so as to attain their distinct texture, aroma and flavour. Some of the cheeses, such as parmesan, need more than twelve months of maturation. The average ageing of cheeses, across Nutoras’ portfolio, is roughly 150 days. Nutoras is one of the few companies in India with a smokehouse for producing smoked cheeses such as smoked cheddar, smoked processed cheese, and smoked scarmoza. Nutoras also makes Halloumi, Montasio, and other speciality cheeses.
The cheese making journey starts with the key raw ingredient milk as the company strives to produce Healthy & Nutritious products for their customers. Nutoras has been working with its farmer community to produce grassfed, free-range milk. Grassfed, free range milk is more nutritious and gives the cheese made out of it a superior texture and flavour. The milk is then processed to form cheese, which is then aged according to the type of cheese and its requirements. Artisanal cheeses from Nutoras are matured in both cold rooms and caves.
Quality Products of Nutoras
Artisanal cheese making is both a science and an art. It necessitates meticulous attention to detail while also requiring some of the most cutting-edge technology in food processing and packaging in the world. Another challenge is predicting future consumer demand and making the product available at the required time. As artisanal cheese making is a time consuming operation, and having twenty five different types of cheese to create, it's easy to run out of stock if not properly planned. Nutoras employs analytics to forecast future consumer demand and manages production accordingly.
Nutoras is currently focusing on the Indian market for Artisanal Cheese and Specialty Dairy. Along with exports in the Asia Pacific area, this is a big market opportunity. Dhananjay Singh adds, “Nutoras has been implementing sustainable agriculture techniques, ethical manufacturing procedures, and energy efficient manufacturing methods in its manufacturing process. Nutoras employs some of the most cutting-edge technology in its packaging, this keeps the goods fresher for longer, and the packaging is 100 percent recyclable.”
Over the next three to five years, the company intends to continue to expand its home market while also exploring export opportunities. Nutoras uses an Omni-Channel approach to reach out to its clients; in the process, it generates many touchpoints with them, allowing the company to
better understand and address customer needs timely. The company analyses its primary and secondary sales data to identify seasonality vs indication of longterm trends developing. Nutoras believes that technology will be a key facilitator in transforming it into one of the world's leading FMCG Foods companies.
Established in 2013, Nutoras is a well known brand of artisanal cheese and specialty dairy. Nutoras comes with the promise of being natural and healthy, having no chemical preservatives and no artificial fortifications. Moreover, Nutoras’ cheeses are artisanal, matured, highly nutritious, and as authentic as found anywhere. Nutoras' mission is to deliver healthy and nutritious food to its consumers while also ensuring manufacturing viability and well being of its producers.
Nutoras’ brand promise is ‘Sustainable Agriculture and Better Foods’ that is to make Better Foods following the rules of animal welfare, traceability, and minimal processing while using the latest available technology for production, packaging, demand forecasting and logistics.
Dhananjay Singh, Founder and Director, Nutoras says, “Nutoras was founded to drive greater protein adoption in India. Over the 6 years of its evolution, Nutoras has matured into a total natural cheese company. While there are multiple sources of protein and dairy being one of them; cheeses provide the best nutrition per gm. In the decade of 2010s, multiple factors such as rising affluence, urbanization, awareness and accessibility, has influenced acceptability and trust of promised quality standards of newer products, and is continually expanding people’s dietary choices. Nutoras has also contributed in effecting this change, by its continuous engagement with customers through both digital and physical means, customer education and product trials. At Nutoras, we believe that business can be a force for good and that living our guiding vision of providing healthy food to more people extends beyond our products. We are passionate about democratizing good and helping to promote universal wellbeing, providing sustainable livelihood to producers and sup¬porting animal welfare, and executing responsible manufacturing procedures while being active members of our communities where we live and work.”
Nutoras’ Product Portfolio
Today, Nutoras produces twenty five different types of cheeses to fulfill the needs of various consumers. Nutoras’ artisanal cheeses are aged(matured) over varying lengths of time so as to attain their distinct texture, aroma and flavour. Some of the cheeses, such as parmesan, need more than twelve months of maturation. The average ageing of cheeses, across Nutoras’ portfolio, is roughly 150 days. Nutoras is one of the few companies in India with a smokehouse for producing smoked cheeses such as smoked cheddar, smoked processed cheese, and smoked scarmoza. Nutoras also makes Halloumi, Montasio, and other speciality cheeses.
The cheese making journey starts with the key raw ingredient milk as the company strives to produce Healthy & Nutritious products for their customers. Nutoras has been working with its farmer community to produce grassfed, free-range milk. Grassfed, free range milk is more nutritious and gives the cheese made out of it a superior texture and flavour. The milk is then processed to form cheese, which is then aged according to the type of cheese and its requirements. Artisanal cheeses from Nutoras are matured in both cold rooms and caves.
Nutoras produces twenty-five different types of cheese to fulfill the needs of various consumers
Quality Products of Nutoras
Artisanal cheese making is both a science and an art. It necessitates meticulous attention to detail while also requiring some of the most cutting-edge technology in food processing and packaging in the world. Another challenge is predicting future consumer demand and making the product available at the required time. As artisanal cheese making is a time consuming operation, and having twenty five different types of cheese to create, it's easy to run out of stock if not properly planned. Nutoras employs analytics to forecast future consumer demand and manages production accordingly.
Nutoras is currently focusing on the Indian market for Artisanal Cheese and Specialty Dairy. Along with exports in the Asia Pacific area, this is a big market opportunity. Dhananjay Singh adds, “Nutoras has been implementing sustainable agriculture techniques, ethical manufacturing procedures, and energy efficient manufacturing methods in its manufacturing process. Nutoras employs some of the most cutting-edge technology in its packaging, this keeps the goods fresher for longer, and the packaging is 100 percent recyclable.”
Over the next three to five years, the company intends to continue to expand its home market while also exploring export opportunities. Nutoras uses an Omni-Channel approach to reach out to its clients; in the process, it generates many touchpoints with them, allowing the company to
better understand and address customer needs timely. The company analyses its primary and secondary sales data to identify seasonality vs indication of longterm trends developing. Nutoras believes that technology will be a key facilitator in transforming it into one of the world's leading FMCG Foods companies.
